KENT vs Pureplus
Which Water Purifiers should you buy?

KENT Gold Optima Gravity Water Purifier (Non-Electric, UF Technology)

Pureplus Zinc Copper Alkaline Hydrogen RO Water Purifier (12L)
Final Verdict: Pureplus Zinc Copper Alkaline Hydrogen RO Water Purifier (12L)
Why choose KENT?
The KENT Gold Optima is the honest budget answer for renters, hostels, or anyone with genuinely good municipal water who doesn't want to pay for RO purification they don't need. At ₹1,899 with no electricity or installation required, it is unmatched on price and portability — but the 3.6★ rating is the softest in our lineup, and it will not help at all with hard or high-TDS borewell water. Know your water source before buying this over an RO option.
Why choose Pureplus?
At ₹5,499, the Pureplus is the standout value pick in this category — a genuinely massive 9,548-review base at 4.6★, mineral enhancement (zinc, copper, alkaline) that competitors charge ₹15,000+ for, and a 12L tank. The trade-off is a newer brand name with a thinner service network than KENT or Eureka Forbes, worth weighing if after-sales support matters more to you than upfront price.