Native (Urban Company) vs Pureit (HUL)
Which Water Purifiers should you buy?
Native M0 Water Purifier by Urban Company (8-Stage RO+UV+Mineraliser)
₹13,499
Indian Kitchen Score
84/100
Pureit Wave Plus RO Purifier + Mineral + UV
₹8,399
Indian Kitchen Score
84/100
Final Verdict: Tie
Why choose Native (Urban Company)?
The Native M0 is the accessible entry point into Native's ownership model — same 2-year unconditional warranty and no-AMC promise as its pricier siblings, at the lowest price in the lineup. You give up the copper/alkaline mineral stage the M1 and M2 Pro include, so if mineral-enhanced water matters to you, spend the extra ₹2,000 on the M1 instead.
Why choose Pureit (HUL)?
The Pureit Wave Plus is a solidly reasonable middle-of-the-road choice — a real 4.4★ rating from a healthy 804-review sample, HUL's corporate backing, and genuine water-saving credentials, without the standout price of the budget options or the mineral-enhancement features of pricier ones. A safe pick if you want a known name without going premium.