KENT vs Pureit (HUL)
Which Water Purifiers should you buy?
KENT Gold Optima Gravity Water Purifier (Non-Electric, UF Technology)
Pureit Classic 23L Gravity Based Water Purifier
Final Verdict: Pureit Classic 23L Gravity Based Water Purifier
Why choose KENT?
The KENT Gold Optima is the honest budget answer for renters, hostels, or anyone with genuinely good municipal water who doesn't want to pay for RO purification they don't need. At ₹1,899 with no electricity or installation required, it is unmatched on price and portability — but the 3.6★ rating is the softest in our lineup, and it will not help at all with hard or high-TDS borewell water. Know your water source before buying this over an RO option.
Why choose Pureit (HUL)?
The Pureit Classic is the better-rated, larger-capacity alternative to the cheapest gravity purifier in our lineup — 23L of storage (versus 10L on the KENT Gold Optima) and a stronger 4.2★ rating, for ₹1,100 more. If you specifically want a big non-electric tank and can live with the manual-refill weight, this is the stronger of our two gravity picks.